BEHIND THE BRAND

The DriveValue.com brand was designed to empower business owners and their leadership teams to proactively build long-term value in their companies by aligning personal, financial, and business goals.. 

Go behind the brand as you scroll through the page. 
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Shield 1

THE SHIELD & SUNBURST

These represent:

The Shield: The three sides of the shield represent the equality of the three legs of the stool, emphasizing balance and stability.

The Sunburst: The seven points of the sunburst represent the seven championships won by Jimmie Johnson.

Sunburst
Stars

THE STARS

The Stars on the logo represent:

Excellence and Achievement: The Exit Planning Institute wants to help owners build significant, not just successful, companies, representing high achievement and outstanding performance.

Guidance and Navigation: The Exit Planning Institute wants to help guide business owners, symbolizing direction, leadership, and hope.

Success and Aspiration: The Exit Planning Institute wants to help business owners reach their goals by helping them drive value, embodying the idea of aiming high and striving for success.

Quality Rating: The Exit Planning Institute is the authority in exit planning, indicating high quality and satisfaction.

BEHIND THE COLORS