BEHIND THE BRAND
Go behind the brand as you scroll through the page.


THE SHIELD & SUNBURST
These represent:
The Shield: The three sides of the shield represent the equality of the three legs of the stool, emphasizing balance and stability.
The Sunburst: The seven points of the sunburst represent the seven championships won by Jimmie Johnson.


THE STARS
The Stars on the logo represent:
Excellence and Achievement: The Exit Planning Institute wants to help owners build significant, not just successful, companies, representing high achievement and outstanding performance.
Guidance and Navigation: The Exit Planning Institute wants to help guide business owners, symbolizing direction, leadership, and hope.
Success and Aspiration: The Exit Planning Institute wants to help business owners reach their goals by helping them drive value, embodying the idea of aiming high and striving for success.
Quality Rating: The Exit Planning Institute is the authority in exit planning, indicating high quality and satisfaction.