--- title: How to Start Driving Value | DriveValue.com description: Learn how to start driving business value with actionable strategies, expert insights, and practical steps to increase enterprise value. image: https://drivevalue.com/hubfs/drive%20value%20announcement%20email%20graphic%20(2).png --- [![DriveValue-Logo-Main-FORWEBSITE](https://drivevalue.com/hs-fs/hubfs/DriveValue-Logo-Main-FORWEBSITE.png?width=1440&height=869&name=DriveValue-Logo-Main-FORWEBSITE.png "DriveValue-Logo-Main-FORWEBSITE")](https://drivevalue.com/) [** ** ](https://drivevalue.com/start-driving-value#) [ Contact Us ](https://exit-planning-institute.org/contact-us) # DRIVE VALUE INTO YOUR COMPANY AND ALIGN YOUR GOALS Driving value means intentionally building a company that is more profitable, more transferable, and less dependent on you, as the owner. It means shifting from managing for income today to building value for the future. This guide walks through the steps business owners can take to start that journey, from adopting a value-creator mindset to understanding how value is calculated and how to systematically grow it over time. [![REGISTER NOW](https://no-cache.hubspot.com/cta/default/6863690/interactive-193607247415.png) ](https://drivevalue.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLiEKTvrNgiT9gd2nd9tkYAU8u9FpW51aqhI9E0LXO2UaSEFgrbiS%2BADMDjrNgyudHKvmQOnH5%2FgAt7hNv%2FPnfef0WfV7R%2B%2F8Ywdv6yP7aQy7qDVI5vEcMUDbxsKAWndcEfVEXhqq1nyrXu5GCOIVhEknZhjx%2BTBoX6bLu%2F0frNV0i%2FFCwH%2BtGIOkumHdOleTuT31SdaMJqjCXlsbODPNLiDapCCjDk%2BMgE8ENVVSo%3D&webInteractiveContentId=193607247415&portalId=6863690) ## THE FOUR STEPS TO DRIVING VALUE IN YOUR COMPANY AND ALIGNING YOUR GOALS - STEP ONE Change Your Mindset - STEP TWO Measure Company Value - STEP THREE Drive Company Value - STEP FOUR Align Personal and Financial Goals STEP ONE Change Your Mindset ## **What Is A Value Creator Mindset?** Driving value begins with understanding what a value creator mindset is. The shift to significance begins with adopting a Value Creator Mindset. To become more value-driven, the business owner and business leaders must make a mindset shift that embraces these 11 actions: - Recognize that exit planning is simply good business strategy. - Focus on the present, not the future. - Embrace the personal nature of owning a business. - Make value, not income, your primary goal. - Manage your five stages of value creation. - Measure the value of your intangible assets. - Adopt a process. - Execute relentlessly. - Measure your results. - Involve your team. - Invest in your success. The 11 actions to rapidly grow value and unlock wealth can be learned in Walking to Destiny. [Get the book today.](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIGITsn0%2FGz0Y6Ks6HQXcphqPG6NGxu6YgH99keyL%2BHjW%2FZ0qLfGLM5jtFeVhO8cyW%2BMKcYpBye6pb%2BZfVhqYJj9NJW07V%2Fh7EhZuEENJUMZOBfJTVVW0%2BI%2FaeDOkR%2FT5pr%2B%2B9IQCumhJWWq0ino6LLNsFreuawR%2BwjX175bgO%2FkBqdXSCuRA9EIHad7ye4v9muROKbxwlBZdNuhGB8w6ffuuqk18SnhCC6F8t6LwPm1av57y6Luv%2BC0j83wrbHHv%2BCqTfoqVUQ3WNkUCrklQ%3D%3D&portalId=6863690&webInteractiveId=544488754541&webInteractiveContentId=210327953218&containerType=EMBEDDED&campaignId=53eec1fa-e4bb-4788-b656-7c8752857d64&pageUrl=https%3A%2F%2Fdrivevalue.com%2Fstart-driving-value%3Fhs_preview%3DSLGrONaN-208657121408) ![walking to destiny v1](https://drivevalue.com/hs-fs/hubfs/walking%20to%20destiny%20v1.png?width=583&height=685&name=walking%20to%20destiny%20v1.png) STEP TWO Measure Company Value ![EBITDA-01](https://drivevalue.com/hs-fs/hubfs/EBITDA-01.jpg?width=2000&name=EBITDA-01.jpg) ## How Value is Determined Once you begin thinking like a value creator, the next step is understanding how business value is actually determined. Business value comes down to a simple equation:  **Cash x Multiplier = Business Value. ** But what do those terms mean? - **Recasted EBITDA**: The Real Number. Earnings before interest, taxes, depreciation, and amortization. It is determined by adding Addbacks to and subtracting Takebacks from net income. This includes owner discretionary spending (spending not necessarily associated directly with the business) and one-time nonrecurring expenses. The real earnings of the business. - **Range of Multiples**: A range of industry multiples, Recasted EBITDA or sales, that are determined by the private capital market. - **Range of Value Determined**: A valuation range, which includes specific industry multiples for the specific company, and the company’s RecastedEBITDA or sales, that showcases what the business owner’s company would sell for in the market. From low or no value to best-in-class value. Companies with strong leadership teams, predictable revenue, diversified customers, and scalable systems typically receive higher multiples. Businesses that depend heavily on their owner or have operational risks tend to receive lower multiples.   STEP THREE Drive Company Value ## How Value is Driven **80% **of your** business' value is trapped** within your four **intangible capitals.**  Unlock that value by strengthening your company's intangible capital, which is the element that makes your business scalable, transferable, attractive to buyers, easier to transfer to family or employees, and decentralized from the current owner. ![Picture1-Apr-01-2026-01-57-58-2115-AM](https://drivevalue.com/hs-fs/hubfs/Picture1-Apr-01-2026-01-57-58-2115-AM.png?width=876&height=232&name=Picture1-Apr-01-2026-01-57-58-2115-AM.png) ![Tools and Assessments Cards](https://drivevalue.com/hs-fs/hubfs/Tools%20and%20Assessments%20Cards.png?width=2000&height=1125&name=Tools%20and%20Assessments%20Cards.png) ✖ STEP FOUR Align Personal and Financial Goals ## How to Align Goals **75% **of **owners profoundly regret ** selling their business within **one year **of selling. You've prioritized building value within your company, but now is the time to align your personal goals and financial needs. Alignment means your personal goals, financial needs, and business value all point in the *same direction.  * **Without alignment, even a 'good' exit can feel like a failure.  ** To begin aligning your three legs of the stool, ask yourself:  - **Personal Goals -** What does life look like after exit?  - **Financial Needs**** - **Do I have enough to be financially free?  - **Business Value -** Can my business fund my goals? ![3Legs-Fulfilling-Gray](https://drivevalue.com/hs-fs/hubfs/3Legs-Fulfilling-Gray.png?width=300&height=329&name=3Legs-Fulfilling-Gray.png) ![Value Acceleration Methodology Graphic-2026](https://drivevalue.com/hs-fs/hubfs/Value%20Acceleration%20Methodology%20Graphic-2026.jpg?width=2000&height=1215&name=Value%20Acceleration%20Methodology%20Graphic-2026.jpg "Value Acceleration Methodology Graphic-2026") [![Find An Expert](https://no-cache.hubspot.com/cta/default/6863690/interactive-210327942574.png) ](https://drivevalue.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJRzFtavpYJt9TAVLCPRrwFAU17jsL7DIWx1Tqb%2FSWclyAuSBYQEaVZVYdlC2VBtpFk60e8oZPfr6Z0isx7KRUcNyvByI5rN0p9tDAe0UoYHZ6xGwp3eL8IfUwg2ESk1VQt%2F4%2FkA4wf1xC%2BltZ%2Fm7tbZPL0wwpNqKJVBGIXooSkeMosCB3pRw%3D%3D&webInteractiveContentId=210327942574&portalId=6863690) [![Get Walking to Destiny](https://no-cache.hubspot.com/cta/default/6863690/interactive-210327953218.png) ](https://drivevalue.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIUGxtNZa6pK5kQVAa1OdtalRE7%2FNL1rLUeERaPQpForeZgmygysRLSB07mlf%2FO0rZfbRIjYWDxk7AQ19ir2yTPskKY3PZUalNDgd43a9kVUsm%2BSzPETMjxi%2B0xMKCnLIyGt4fKswIeHu3p5Z0gpQ1d1wIUXdX9%2Btnfig%2BC%2FSDNSLjE%2BVcEZwl6Eq7R1zDmTCyIKnJx0DAA5MRXxFzcsNt3nTxMNdJJB6q5JLbVtzApKJzPM4bEuD7HlD1BaI23oXM19cZagHLpRowHOpqNtg%3D%3D&webInteractiveContentId=210327953218&portalId=6863690) [![Get the Audiobook](https://no-cache.hubspot.com/cta/default/6863690/interactive-211184823390.png) ](https://drivevalue.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIiOhBipeZS%2FFZIQ6kTboVVPyr0TyIVuEnwtLnARF4KnTzzK1SO8r8XhC4hRxzH2J90lV4S6Y02whnca7Q9rUjsZcQVAUAx6zXcwpuKIeQGur7BnCiy%2F%2B0n5QHMNNW8Ljom0DNvYcAmYX1LFFWZYiyhV4sC8s2CWZexzp9r7HtQvOJzIRSV5UE1bLJSB15QR%2FFDX1oKM7fq%2FU8zMV3hD2nH%2B9sVylu9sJYYS24jukPx9q4wtumOuTVgtls2k50ENPiSa2N39o7wgzgJUS4M6ZBRlsvDU34EdrYEZZmjmGCMpxbGY%2FmW&webInteractiveContentId=211184823390&portalId=6863690) [![Educational Resources](https://no-cache.hubspot.com/cta/default/6863690/interactive-210327942673.png) ](https://drivevalue.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKErtrZxH%2FWFnI43s209JHEfYlhR1t%2F5RoRMrH0oIB9uxSXcSfjxTzF32uLDGAeE6rp%2BG1ULCFUOSfb7MHO7ugrdsojGpz9E4lgmITkrOaG0Eh7cgk75bVIADWh%2BjLcsjKu%2BoDgrM9UDMG8ahdu1hM3R26IOChHpx4ltL6FVJt1KcDgwg%3D%3D&webInteractiveContentId=210327942673&portalId=6863690) ## YOU DON'T HAVE TO DO THIS ALONE Driving value in a company is a process, and most owners benefit from guidance along the way. The Value Acceleration Methodology™ (VAM) provides a structured approach to improving business value while aligning personal and financial goals. It brings together the right advisors, tools, and assessments to help owners move from where they are today to where they want to be. You can also begin by completing a **business readiness assessment** to understand your company’s current strengths and opportunities. And when you're ready, you can connect with an advisor trained to guide business owners through the results of your readiness assessment and through the value-building journey. ## EXPLORE VALUE CENTRIC ORGANIZATIONS  Whether you’re building value, planning for growth, or preparing for transition, the right partners make all the difference. Explore our Find an Expert directory to connect with trusted advisors who can help guide your business journey. Looking for tools, resources, and organizations aligned with the principles of value growth? Visit our Value Centric Organizations page to discover solutions designed to support long-term business value and owner success.  [![Find An Expert](https://no-cache.hubspot.com/cta/default/6863690/interactive-210327942574.png) ](https://drivevalue.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJRzFtavpYJt9TAVLCPRrwFAU17jsL7DIWx1Tqb%2FSWclyAuSBYQEaVZVYdlC2VBtpFk60e8oZPfr6Z0isx7KRUcNyvByI5rN0p9tDAe0UoYHZ6xGwp3eL8IfUwg2ESk1VQt%2F4%2FkA4wf1xC%2BltZ%2Fm7tbZPL0wwpNqKJVBGIXooSkeMosCB3pRw%3D%3D&webInteractiveContentId=210327942574&portalId=6863690) [![Find An Organization](https://no-cache.hubspot.com/cta/default/6863690/interactive-213639954539.png) ](https://drivevalue.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIeSvVa%2BEPAWO2UQBEs5FxJlMeKqe6dcw3bBXr749DlOgIqnMs7g7I3vwuUGS8MlxgngqsfrtoryQIK6yKHilRrQ%2B6hjW%2FEXIL%2BDraWVJRqNRVkbdN9pGM1sPI9L%2BLjNKfyZLs3WWO3iU7Sfq39%2BOuoh78kiaOQaHuE7HHJC9pk%2BhX%2BCXN%2FeZQ%3D&webInteractiveContentId=213639954539&portalId=6863690) #### POWERED BY ![EPI-Live-Logo_White-1](https://drivevalue.com/hs-fs/hubfs/EPI-Live-Logo_White-1.png?width=225&height=100&name=EPI-Live-Logo_White-1.png "EPI-Live-Logo_White-1") **STAY ON THE FAST TRACK TO VALUE** Fill out the form below for important updates from Drive Value. By filling out the form above you consent to receiving communication from DriveValue.com ### Walking to Destiny For Business Owners. By a Business Owner. Walking to Destiny is not only your essential resource to understand what makes your business attractive and ready for transition; it is a business owner’s handbook to know HOW TO rapidly grow value and ultimately unlock the personal wealth trapped in your most significant financial asset: Your Business.   [ Order Now ](https://exit-planning-institute.org/en-us/walking-destiny) ### Finish Strong You spent years building your business and fulfilling your vision. Now, Scott Bushkie provides sound advice and concrete steps so you can Finish Strong and exit your business on your own terms. With more than two decades of insight, Scott covers everything from the importance of timing, to buyer types, valuation, legacy, and lifestyle, with an ultimate goal to explain your options and provide peace of mind. Be confident you took all the right steps as you make what is most likely the largest financial transaction of your life. [ Order Now ](https://www.amazon.com/dp/B09F2XFMZN/) ### Finish Strong - Workbook You spent years building your business and fulfilling your vision. Now, Scott Bushkie provides sound advice and concrete steps so you can Finish Strong and exit your business on your own terms. This book includes more than two decades of insight, success stories, and completely avoidable mistakes he's seen business owners make as they transition their business. Bushkie covers more than how to maximize value (although that's here too). He helps prepare you for the entire journey ahead. Covering everything from the importance of timing, to buyer types, valuation, legacy, and lifestyle, Bushkie's goal is to give you options and peace of mind. Be confident you took all the right steps as you make what is most likely the largest financial transaction of your life. No what ifs. No sleepless nights. Just satisfaction and confidence as you move forward into the next best chapter of your life. [ Order Now ](https://www.amazon.com/Finish-Strong-Workbook-Business-Terms/dp/1737811324/ref=pd_bxgy_thbs_d_sccl_1/143-6956712-0497420?pd_rd_w=N39oK&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=SCFP1WG6G9M113DBEAD4&pd_rd_wg=hpDHb&pd_rd_r=3ebddce7-392b-46ed-999b-63a9911e7422&pd_rd_i=1737811324&psc=1) ### Your Baby's Ugly This book helps you improve your business in eight key areas that will set you up for growth in revenue and profits today, not just for eventually selling your business. Focus on the present as shown, and you’ll have more sales, more profit, and even more exit options. Those who operate their own company, firm, or practice typically plan for everything ― except success. Too often, business owners focus only on generating an income from their operations; they fail to realize the real payoff comes from building an enterprise that has value beyond the income they earn annually. The result is a squandered opportunity to truly achieve the American Dream. If you’re a business owner and you want to avoid that mistake, read this book. It could be the best book on entrepreneurship I’ve ever read. It presents a highly realistic view of operating a business and offers practical advice that can make the difference between you selling your business one day for massive amounts of money ― or failing to get even a single offer. The sooner you read this in the life cycle of your enterprise, the better. [ Order Now ](https://www.amazon.com/Your-Babys-Ugly-Maximize-Business/dp/1954759347?_encoding=UTF8&qid=1657544159&sr=8-2&linkCode=sl1&tag=exitplanningi-20&linkId=b163b5ebb09f90b92bb8124d80675648&language=en_US&ref_=as_li_ss_tl) ### Every Family's Business: 12 Common Sense Questions to Protect Your Wealth Succession planning can be a tricky conversation—but what if there was a simple way to start? In Every Family’s Business, two strangers meet on a flight to Barbados and quickly realize they share something in common: they both work in family businesses. As they exchange stories of success and failure, one of them reveals 12 powerful questions that have guided his family’s business for four generations. Entertaining, insightful, and practical, this bestselling novel helps families break the ice and start important conversations about the future of their business. 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[ Order Now ](https://www.amazon.com/gp/product/1591845823/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591845823&linkCode=as2&tag=exitplanningi-20&linkId=7069812ec1cd0508813a7fddcec4cf56) ### People - Dare to Build an Intentional Culture A thriving business isn’t just about having the right people—it’s about creating the right culture. In People, the second book in the EOS Mastery Series, Kelly Knight shows how to build a deliberate, values-driven workplace that attracts, engages, and retains top talent. Using the Entrepreneurial Operating System (EOS), this book provides a clear, actionable roadmap for defining your Core Values, fostering alignment, and eliminating the chaos of a haphazard culture. Whether you’re struggling with hiring, productivity, or team dynamics, People will help you shape a workplace where both your business and your employees can thrive. 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What if you could triple the value of your business and discover your path to freedom by making a few small changes over the next six months?   **With Exitology you can:** - Position your company for a lucrative sale - Hand down your company as a legacy to your family - Create a passive income stream with the business you already own - Regain your time and freedom **This book reveals:** - Exitology - a step by step guide to profitably exit your business in the next 3-5 years - How to triple your business profit and 3x your wealth creation without working harder - How "parallel entrepreneurs" are running multiple businesses at the same time while enjoying increased financial and time freedom - How to avoid the sad fate of 90% of business owners who fail and join the wealthiest ranks instead - How Exitology unlocks your access to more freedom, more profits, and a larger exit without any additional work [ Order Now ](https://www.amazon.com/dp/B09YVNCXR3) ### Traction Do you have a grip on your business, or does your business have a grip on you. All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 170,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. [ Order Now ](https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837) ### Getting The Most For Selling Your Business There are many reasons entrepreneurs may want to sell their company. You could be looking for the next opportunity, or you may need to sell for personal reasons. Perhaps you’ve worked long and hard and are ready to retire. Whatever your reason for selling, do you know how to go about it?  If you own a $10+ million business, it’s often easy to go to an investment banker or a private equity firm. But for those owners who’ve spent their lives building a small business, this is like selling your child. Enter Jessica Fialkovich, who has been teaching entrepreneurs how to prep and sell their "baby" for over a decade. After founding, growing, and selling her own multimillion-dollar baby, she decided to help other entrepreneurs on the same path. Today, in addition to her advisory business, she leads one of the most successful step-by-step courses on how to prep and sell companies. In Getting the Most for Selling Your Business, Fialkovich teams up with Anne Mary Ciminelli, coauthor of 12 Lessons in Business Leadership, to expand upon that course, laying out the fundamentals of when to sell, how to find buyers, mitigating risk, and managing the financials. This book is the perfect manual for business owners who are thinking about selling their baby but know they need guidance from experts. [ Order Now ](https://www.amazon.com/Getting-Most-Selling-Your-Business/dp/1510769633?tag=googhydr-20&source=dsa&hvcampaign=books&gclid=Cj0KCQjwqv2_BhC0ARIsAFb5Ac9XxAyg1eRVhfXnIpyX72mz7UzmWVrAhNz4i0zGHNPA9GEmc5vdIxgaAjCsEALw_wcB) ### Finish Big No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with ''good'' exits do differently from those who''d had ''bad'' exits?'' Bo Burlingham''s first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well. Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don''t - and they pay a steep price for their procrastination. Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through. [ Order Now ](https://www.amazon.com/Finish-Big-Great-Entrepreneurs-Companies/dp/0670923273/ref=sr_1_1?crid=1TUSUWVC99CK9&dib=eyJ2IjoiMSJ9.MG461q0zQWo9t9-CixrDzrmveN3kBfm1wOEpZEwB635wssR4Y7UxiMlaSv75amWCpd6AFhn38Va3IvD2hvWDQ9VX32uwdJN057Pwy4TZkSoUlJ0UQP54z4fgBJ7509apCvenxiNt0WT8QsdusBv2kjQLBxWa_k-EVpIzcSjPYMkKgi4LeGAZeE5o8aNCf-YFCWo9vJ4d6hLbhGbI3RPFyFyPDrWuy4HCXk9s9HKFEVc.KmsNHsYzSrTOvY8rmYI3vVExFosn0Dou5j55Q3TEoOs&dib_tag=se&keywords=finish+big+book&qid=1744816206&s=books&sprefix=finish+big+book%2Cstripbooks%2C123&sr=1-1) ### The Business Owner's Dilemma Too many business owners aren't enjoying the success they've earned. The pressure of continuing growth while also planning their existing success leaves most owners overwhelmed. After serving as a guide and partner to some of the world's most successful business owners for nearly twenty years, author Ali Nasser identified three critical dilemmas challenging their minds: 1. The Re-Investment Dilemma(TM): How do I re-invest my success? 2. The Legacy Dilemma(TM): What is it all for? 3. The Exit Dilemma(TM): What is my best exit strategy? Ali has successfully turned those challenges into opportunities via the Wealth Integration System for Entrepreneurs(TM) (WISE(TM)). This powerful and proprietary framework reveals how business owners can integrate business, wealth, and life decisions to create the outcomes they truly desire. The Business Owner's Dilemma will help you: - Gain clarity over your dilemmas. - Learn a simple and powerful design to approach all aspects of entrepreneurial wealth. - Take control and decide on a path to capture your life's work. 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