Crystal Wilson

Crystal Wilson is a Certified Exit Planning Advisor (CEPA®) and Managing Director of People & Productivity at Good Apple. She partners with founders and leadership teams to build the clarity, leadership depth, and operating systems that increase enterprise value and expand future options.

Her work focuses on preparing both the business and the owner for transition by strengthening team accountability, reducing key person dependency, improving decision-making rhythms, and aligning personal goals with long-term strategy. Through Good Apple’s Smart Business Framework and the Exit Planning Institute’s Value Acceleration Methodology, Crystal helps organizations move from reactive growth to intentional value creation.

Crystal collaborates closely with financial advisors, CPAs, attorneys, and other CEPAs to ensure exit strategies are financially sound and organizationally ready. She believes exit planning is ultimately about stewardship, building a business that serves the owner’s life, not the other way around.

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CRYSTAL WILSON

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120-Day CEPA Playbook: Download the Playbook

2022 Colorado State of Owner Readiness Quick Look Brochure

2022 Colorado State of Owner Readiness Report

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5-4-3-2-1 Whitepaper

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A Look Inside The Unique World of - Value Creation Whitepaper

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

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Case Study: A Framework To Build Value In Your Business

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Case Study: Human Capital, The Exit Planning Institute

Case Study: The Value of Transitioning a Business to its Employees

Case Study: The Value of Transitioning a Business to its Employees

Case Study: Value Acceleration

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Confidential Estate Planning Form

Decentralizing the Business Owner

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Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

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Five Stages of Value Maturity Infographic

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From Successful to Significant

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Infographic: Beyond CEPA Path

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Infographic: Five Stages of Value Maturity

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Issue One: The Annual Exit Magazine

Know Your Gaps

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The Impact of Unplanned Consequences on Business Value Whitepaper

The Value Acceleration Methodology

Top Questions To Ask Your Business Owner's Advisors

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